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App Insights
Health overview
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1·Headline metrics · vs previous 7 days
2·Needs attention now
3·Data sources
0 · What users are doing & where they struggle
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Sessions worth watching
A short list of Clarity filters worth opening — these point at the highest-signal recordings so you don't have to scrub random sessions.
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1 · Engagement
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2 · Frustration signals
Rage taps · dead taps · app errors
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3 · Geography
Sessions by country
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4 · Devices & OS
Sessions by device
Sessions by OS
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5 · Most-visited screens
Top screens by traffic
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0 · Top issues to fix
—Ranked by estimated user-time wasted per day — fixing #1 moves the biggest needle for the most users.
1 · Performance overview
App start
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Network
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Rendering
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2 · Key metrics
3 · Slowest network endpoints
Top endpoints by p95 latency
4 · Slowest screens
Top screens by % slow frames
0 · Attribution issues to fix
—Firebase confirms it received events; Google Ads confirms it received conversions — neither confirms the app actually sent gclid for every paid click. BigQuery (GA4 export) is the app-side source of truth. Ranked by paid sessions at attribution risk.
1 · Attribution overview
Inbound paid traffic
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gclid capture
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Conversions
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2 · Key metrics
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3 · gclid coverage by platform
% of paid sessions carrying gclid · per platform
4 · Campaigns by gclid coverage
Paid campaigns · gclid capture rate
0 · Business pulse
—Acquisition
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Funnel
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Payments
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